I do not hope MS fails, I do hope they are forced to change the business model they have put before the consumer. The market pushing back is the only way any business changes/rethinks its models. In addition, if video gaming is a viable market and attractive to business I assure you that if MS "fails" and pulls out some one will correct their error(s) and get in the game. Whether that is Apple, Samsung or L.G. no one knows.