I have no idea why they are not priced the same. The benefits of buying a digital download are:
1. You don't have to go to the store.
2. The game is tied to your account (at least with PSN) so that it can always be re-installed should your system bite the dust. With a disc, it is possible to lose it or ruin it.
3. No disc means no getting up to change discs.
I prefer digital downloads but I never sell or trade my games in.
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