I think that's the key concept here that Mors and I have eluded to. I don't have a problem with the concept of streamlining a playbook and/or picking plays based on down and distance. But that could be more easily accomplished by a custom playbook OR improved by still giving us a few plays to pick from based on our criteria. Simply sticking you with one play when you use it sucks. Having to spend a lot of time customizing it isn't simpler, quicker, deeper. "Simpler, quicker, deeper" makes no sense and is a lousy marketing slogan too.