Actually the whole "brands" thing has never made much sense to me either. Initially they were supposed to "compete" against each other but obviously they aren't as they are the same product.
IMHO, they would be better to just go back to WWE w/o the two "brands" and have the following titles:
#1 - World Champion
#2 - Intercontinental Champion
#3 - U.S. Champion
#4 - Tag Team Champions
#5 - Light Weight Champion
#6 - Woman's Champion
If you really felt like you needed another belt to push a guy you could bring back the European Championship I suppose.
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