Part three now added to first post. It seems as if they are aiming to have the NBA Live demo available earlier than normal in order to show off game improvements.

Quote Originally Posted by jaymo76 View Post
As a sole franchise/dynasty person I was disappointed to hear this. For me it's the immersion experience that keeps me playing games. If the gameplay is amazing but I'm not having fun in a deep, deep mode then I have no willingness to continue playing. This is 2k's strength and it is where EA needs to put more focus IMO.
I agree with that. Great gameplay is important, but one could say the gameplay is no longer "new" to the user once they log a few hours with it. It's game modes and features (and presentation, for that matter) that will keep people coming back for an extensive amount of time.