Compared to the first 4 months of the 360 launch, it is. The funny thing is that even with that effort, they're still getting outsold by Sony at least 1.5:1 just about everywhere. Honestly, if I was them, I'd be looking at how how well Titanfall does and if it doesn't move the consoles that they expect it to, I'd be cutting the price down to $400. 99% of people do not care about the power difference between the consoles, it's the price.

I'd also be whipping out my checkbook and spending whatever the hell it takes to secure Titanfall as an Xbox exclusive for the life of the franchise. It's the next big thing and having it exclusively on your system would get a lot of people to jump in that want to play it. I'm quite sure it would cost in upwards of $500 million to do that, but I'm pretty confident in saying it would be worth it for them in the long run.