In a separate decision also written by Bybee, the same 9th Circuit panel by a 3-0 vote on Wednesday upheld the dismissal of Hall of Fame running back Jim Brown's lawsuit against EA over the use of his likeness in its Madden NFL video game.
It said Brown's likeness was "artistically relevant" to that game, and that there was no showing that EA explicitly misled consumers about his involvement with the game.
EA spokesman John Reseburg said in a statement: "We're pleased with the outcome regarding Jim Brown's likeness, but equally disappointed with the ruling against First Amendment protection in the Keller case. We believe the reasoning in Judge Thomas' dissent in that decision will ultimately prevail as we seek further court review."
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