Because, like everything else, America has made the US Government a business and, therefore, like all other businesses, they have to fuck everyone else before they get fucked to make as much money as possible.
That, and the internet has changed the elections as well. It used to be, the only way to advertise for your campaign was through visual media (billboards, yard signs, bumper stickers, television ads, etc) but with the invention of social media, it's become easier than ever to put out as much bullshit as possible to as many people as possible. Thus, we get overloaded with everything (the sane side, the insane side, and all the inbetweens) to the point where we just want to say fuck it and not do anything.
Welcome to American politics in the 21st century. Get used to it, because it's not gonna change because there are billions of dollars being spent by the movers and shakers behind the scenes to make sure it doesn't. As long as the general masses vote based on some idiotic party loyalty concept, things will never change.
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