I wouldn't consider the upcoming case a slam dunk for the plaintiffs. Kirby v. Sega of America, Hart v Electronic Arts, and amendments to Hilton v. Hallmark make a good case for EA. EA can argue that the players are not exact replications of real NCAA Athletes due to not exact accuracies in hair, face, city, and many players heights, weights, jersey numbers, and classes not being exactly correct. Also an argument can be made that consumers editing rosters in protected by their first amendments rights of expression. EA will have to make a good case stating that the characters in the game are transformed enough that they are now the company and consumer's expression rather than exact real life replications.