Along the same lines as what Smooth said, what I do for my selection is first I decide when I need to have a visit done by. If I'm competing with a lot of teams and I think the player is going to sign quickly, it's going to be early. If I can afford to slow play, it's going to be late. But within that window, I'm going to pick the best game available.
In other words, especially after NCAA 11 took away the ability to change Visit dates, I would never bring a prospect in for a rivalry game unless I was very confident that he won't make his decision before then. If it's a hot prospect that has a lot of competition, I'll often pick the earliest conference game.
There's more to the list than G posted (so there are still some secrets), but the big thing to keep in mind is that while his list is accurate, the difference between a Rivalry game and even a Conference game is minimal. The big differences aren't until you get into Out of Conference and Bye Week visits.
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