What other titles does THQ make? I'd assume this means it will be in the next WWE SmackDown vs. RAW as well.

This comment at pasta's site by Andy_Kosk was pretty on target:

Knowing they were going to do this all along they really shouldnt have tied in Gamestop to fighters again. Now not only do you have to get it new but you have to get it at Gamestop. Oh yeah and if you want everything you have to get the PS3 version. New-Gamestop-PS3. That is how you get the full game for your $60. Ridiculous.

It may also explain why they offered some deals for $10 gift cards at certain sites - establishing goodwill before lowering the boom. I wonder if they will offer a free trial or something.