
The theme of the event centered around "The One," seemingly either the central marketing/promotional theme for the title and/or the name of a new game mode. Some signage at the event appeared to say 'One Career,' perhaps indicating it is the name of a new single-player or career mode.
Other prominently displayed signage appeared to include images of Anthony Davis (potential cover athlete? Displaying improved facescan/graphics?), outdoor venues, and a logo for 'The League' (perhaps another new mode or an aspect within career mode?).
An off-screen shot of the game shows LeBron James and the Celtics' Avery Bradley. The first official release of game information is expected, but not confirmed, to come anytime between now and June 10th's EA PLAY event in Los Angeles.
Continue on to see images from the event shared on social media by event attendees. If you notice something we missed, please let us know in the comments below.

YouTuber scomo takes a selfie while in the face-scanning seat:
A look at the swag boxes containing sneakers for attendees:
An off-screen shot of the game:

YouTuber Shake4ndbake takes a moment to appreciate the finer things in life:
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