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Apparently they didn't like the mock-ups being out there for the public... they've pulled them down now.
Horrible quote from the "Sign On San Diego" write-up of the re-branding here:
And bad news about what it costs:Thompson said the old MWC logo was “confusing” and “very busy” with the word “West” dwarfed underneath the word “Mountain” and a mountain range. The league's old slogan -- "above the rest" -- also was a nod to member teams that played at high altitude. By contrast, the new logo gives equal placement to the “Mountain” and “West,” reflecting the addition of western schools Hawaii and Fresno State. It also looks the same upside down or right-side up.
“The old logo was very mountain-centric,” SDSU President Stephen Weber said. “This gives equal billing to west.”
Thompson said the rebranding cost roughly $250,000, including the logo and media campaign.
“We’re going to put it everywhere,” Thompson said of the logo. That includes uniforms and playing surfaces.
"It looks the same upside down and right-side up" should never, every, ever be a "good" thing about a logo.
Unless it's a circle. With no logo. Just a colored circle.
Twitter: @3YardsandACloud
Informal Poll (since I can't add it in officially)
Which is better?
100% the original logo.
Make that 200%.
Make that infinity.
Twitter: @3YardsandACloud
Sweet; it would appear that a helpful mod added a poll. Feel free to use that; pretty sure I know which will be more popular though.
LOL! MW can be anything. How is that branding? That logo can mean Modern Warfare.
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As if the logo design itself isn't bad enough, it's going to be very awkward after this season when TCU leaves the MWC for the Big East and no teams left in the MWC have purple in their color schemes. It'll be like the MWC is pining away for their departed Horned Frogs.
Yeah, my first thought (after getting over how lame the logo is) was, "why the hell are they using TCU's colors"? So much for re-branding.
Last edited by steelerfan; 06-06-2011 at 10:45 PM.
wow that is a terrible logo....looks like a construction company logo or something...a perspective block logo...been done a quadrillion times....hope they didn't pay money for that design!
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