Meh, I'll stick with Amazon. The closest Best Buy is a 45 minute drive away in the state next door. I can still get the 20% off and have it at my doorstop by end of the day on release day thanks to Prime shipping with Amazon.

Amazon going this route to compete with Best Buy actually might get me to consider buying physical games again. I've gone 100% digital for the last two years, but 20% of brand new games could be too good to pass up now that it's actually a viable option for me with not having any Best Buys nearby, especially in years where there are a ton of games releasing all at once that I want. That 20% off will add up fast and make it possible to get an additional game sooner.

Plus it's essentially free for me since I already had Prime for the past god knows how many years and this is being added to Prime. Where as GCU with Best Buy would be a new $30 purchase/subscription for me.