I can see that, but if you look back to the early days of consoles, sports games were the top dog. Outside of things like Mario 64, the sports genre was where a lot of the "firsts" were for console gaming. But the yearly licensing cycle basically stops real innovation from occurring, imo. Games have just gotten so complex that a single year development cycle makes it very tough to have any major leaps.
Now, that said, I still expect top sports titles to keep up with each other. It's debatable whether or not that has happened. (And I mean that about the genre as a whole. Not any particular game.)
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