First of all I am in no way attacking the guys who work at EA Sports but traditional sports games are not exactly the hotbed for your best and brightest (both in programming and the artistic side). You have yearly updates, creativity in sports games is limited due to the constraints of making such a game and the budgets. Most of your top programmers tend to lean themselves toward projects that allow them to be more creative. Same goes with the artists.
Ponder this. When was the last time you saw a sports game win anyone's overall Game of the Year?
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