I don't know for certain on this. I do know, however, that the EA SPORTS NHL series has uniforms on the game disc that are locked away at first until a password is released at a later date; typically once all of the locked uniforms have been debuted in real life. It isn't a patch that unlocks them, however, so I'm not sure there's any connection.
As for when Madden NFL 11 introduced the Breast Cancer Awareness presentation elements; I believe that was released as part of a post-release patch. I don't think it was anything as fancy as a time-release unlock. Though that does give me fond memories of arcade gaming and fighting games like Tekken and Soul Calibur where extra characters got unlocked after the machine had been on a set number of days.
Arizona State's new uniforms are in NCAA Football 12... mostly. The new gold helmet and the new black helmet are in, and the jerseys and pants are in as well. I believe the brown and white helmets are not in the game, though I don't think ASU has worn them this season yet.
EDIT: Bringing back the photogenic side of the game.

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