Order Madden NFL 12 for the PS3 or Xbox 360 and receive the Amazon exclusive All Rookies Team and All Sophomores Team as well as $20 in Amazon credit good toward the purchase of items shipped and sold by Amazon.com (certain exclusions apply, including Kindle books, MP3s, and video rentals and downloads). The code to access the exclusive content will be emailed to you the day your order ships. The promotional credit will be added directly to your Amazon.com account within two days after your order ships. Offer valid when shipped and sold by Amazon.com. This offer will be extended to all existing pre-orders. Limit one per household. Amazon reserves the right to change or terminate this promotion at any time.
http://www.amazon.com/gp/product/B00...pf_rd_i=507846

Now that is a pre-order I'm tempted to go ahead and bite the bullet on $40 for Madden plus some additional piece of "fluff".