I don't see how it's desperate. They're trying to sell a product they have stock of. Go into GS around any major release and all you'll see is signage and advertising of that game. The only reason you don't see them doing the same thing for the PS4 is because they never have any stock of it.

I know, I know....it involves Microsoft so it automatically has to be doom and gloom. I'm just trying to add a few seconds of reason to the thread.