Yeah its odd especially considering the current lawsuit.

The NCAA and A&M agreed on the one-half suspension because Manziel violated NCAA bylaw 12.5.2.1, an NCAA representative confirmed. The rule says student-athletes cannot permit their names or likenesses to be used for commercial purposes, including to advertise, recommend or promote sales of commercial products, or accept payment for the use of their names or likenesses.
Under the NCAA's logic EVERY SINGLE STUDENT ATHLETE is in violation of 12.5.2.1 as they are permitting their likeness to be used for commercial purposes (sell NCAA Football 14) unless they have sued the NCAA/EA for it.

Again assuming you buy the logic that EA is selling a player's likeness, the ENTIRE college football roster should be suspended for at least the first 1/2 of play of the first game of the season. Fans v. Fans anyone?