Look at the game rental business with services like GameFly and sites that organize game trades between consenting players. What about those guys? It all funnels into a core concept that used games are ingrained in the entire video game marketplace and ecosystem.
And what about the social ramifications of eliminating used games? Does this mean kids won't be able to go to a friend's house and show them the great new Portal game they just bought? That was half my childhood, for crying out loud. But in this brave new world, that act may be considered trying to play a used game.
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