A good article explaining it...
LINK
The full article explains it better with screenshots but basically you set a gameplan of what plays you want to run and you can either have gameflow call them for you or you can actually pick your plays (like normal) with your gameplan replacing ask madden. Basically allows you to put a gameplan together each week for the upcoming opponent like NFL teams do in real life. Only thing is you can only pick plays from one playbook, not mixing and matching plays from two or more team playbooks.
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