Not so.
First, I'll go ahead and say that I think times are all Eastern. I'm in the Conference Championship Week, and the latest game is the Big 12 championship starting at 8:00 pm. There's no way they'd start a game at 9:00 pm Eastern ... so I think it's reasonable to assume that's 8:00 pm Eastern. (FWIW, I advanced to the bowl season, and the Fiesta Bowl is listed as 8:00 pm. If that was local, it would be 10:00 eastern ... no way the Fiesta starts that late.)
But going back to the local thing ... you're thinking about it a tad too far. A 3:30 pm local start time is just that ... local. There's no converting that to Eastern time ... a 3:30 pm home game for the Oregon Ducks would be 3:30 Pacific. And 3:30 games, depending on what time of year it is, can end with the sun still in the sky.
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