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If you wanna have an event to talk about multimedia capabilities, we’ll proudly stand up and list all the media partners that we have, and the fact that we’re the number one most used Netflix device around the world. But the 3.1 million people that streamed [Wednesday's event] and that stayed up at all hours depending on what country they were in, they were there to see games. People that want to hear about multimedia applications don’t stay up until 4:00 in the morning to see presentations. We know that the people who were watching were gamers. We know that the people that are the primary purchasers of our boxes are gamers, and that is the audience that we cater to first and foremost.
But I will stack up our non-game services with any competitor out there. I think we’re gonna have more than our fair share of great content outside of the gaming world. And I think the other really unique opportunity with this is there’s always been limitations. You know, game development costs so much, which means that games have to retail for sixty dollars, which means people have to cater to the masses and the number of genres that can be introduced needs to be fairly narrow. Now with machines like PlayStation 4 you can have free to play games, you can have 99 cent games, you can have indie developers selling $9.99 digital games. So it’s no longer the case that if you don’t have a 150 person team and you don’t have a $50 million budget, don’t bother making a game. I think the opportunity in the living room on the console is greater than it’s ever been. It’s a real renaissance in gaming.
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Well, it’s all there. It’s the ability to stream your Netflix and your Hulu and your MLB.TV and your NHL and your NFL Sunday Ticket. It’s the ability to get Video Unlimited and Music Unlimited and the ability to have a Blu Ray Player built into it, and to stream any form of digital or disc based entertainment. I still think that’s a very big part of the equation. But I don’t think the future of PlayStation 4 and our success is gonna be determined by selling it as a non-game device.