EA SPORTS has announced that they will be focusing on a mobile game for this fall and will be pushing the release of the console version of the next NBA Live game to Q1 of 2017. Continue on to read the letter from Executive Producer Sean O'Brien.
NBA LIVE Mobile is currently available for Canadian Apple & Android users. The game is similar to Madden NFL Mobile and LIVE Ultimate Team as users complete challenges to acquire in-game coins and earn/purchase packs towards new players and other game-related items.
A History of Delays
Delays and/or cancellations have unfortunately become a regular occurrence for the franchise.
NBA Live 10: October 6, 2009.
NBA Elite 11: October 5, 2010. Indefinitely delayed on September 27, 2010. Cancelled on November 2, 2010.
NBA Live 13: Cancelled on September 27, 2012.
NBA Live 14: Released November 19, 2013.
NBA Live 15: October 7, 2014. Delayed until October 28, 2014.
NBA Live 16: Released September 29, 2015.
NBA Live 17: Delayed until 2017 on May 10, 2016.
Will it work?
Historically a game delay has meant bad things for a franchise. However, when competing with the giant that is NBA 2K, this could be a positive if leveraged correctly. While LIVE has been received more positively each year, it has not been reflected in sales. As EA SPORTS has attempted to make LIVE a passion for basketball gamers, NBA 2K has shown to be their religion, proving that a change of some sort is necessary.
It was not realistic to expect basketball fans to spend $120 on the same week for two basketball titles. For example, if NBA LIVE 17 releases in February 2017, it could come at a time where some NBA 2K gamers are ready to trade in 2K17 for a different basketball game during the stretch-run of the season.
The long NBA season is also a benefit as - if properly/significant marketed - LIVE could piggy-back on some of the league's top storylines when released in early 2017.
With this significant delay, expectations will be high even despite lackluster sales and some less than impressive reviews since the franchise returned with NBA LIVE 14. The 'new and exciting ... experience' O'Brien talks about will come with a high mark that must be met, especially if the franchise wishes to build towards the future in what now likely seems to be a do-or-die year.
The letter from Executive Producer Sean O'Brien:
Hey LIVE fans:
I want to share some important updates on what’s next for NBA LIVE and give you an overview of where we’re going with the franchise over the course of this year.
It’s important that you know that we are committed to NBA LIVE in the console space. While we won’t be shipping a product this Fall, we will be back on the courts with something new and exciting for you to experience in early 2017.
Our focus this year is to deliver an amazing, high-quality basketball game to a global audience. The best way to do that is through the fastest growing, largest, and most accessible gaming platform…mobile. As a team, we’re really excited about taking the franchise to new places with the worldwide release of our mobile game later this year.
More details to follow in the coming months!
Sean O’Brien
Executive Producer, NBA LIVE
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