http://www.wsj.com/articles/sony-to-...n-4-1471833069
Neogaf has the details since the story is behind a paywall.
Cutting the production of OG PS4Sony Corp. plans to introduce a new PlayStation 4 standard model alongside a high-end version next month, people familiar with the matter said, in an effort to maintain demand for the best-selling videogame console.
With the release of the two models, Sony hopes to attract hard-core fans and more casual users to its videogame platform, analysts said. The company has been trying to build a community of users so that it can earn consistent revenue from subscriptions and software downloads.
Sony has said that it would hold a news conference at the PlayStation Theater in New York on Sept. 7. A Sony spokesman said the company would talk about the PlayStation 4 business at the news conference.
Sony said in June that it planned to introduce a high-end version of PlayStation 4 with enhanced graphics capabilities, but it hasn’t publicly discussed plans to refresh its standard model.
Ahead of the September news conference, Sony has cut production of PlayStation 4 to adjust inventory, people familiar with the matter said. Several major e-commerce websites in Japan, including Sony’s own e-commerce site, said the PlayStation 4 was out of stock.
PlayStation 4 sales have been weaker in Japan than in the U.S. Data from videogame magazine publisher Famitsu showed sales of the console in Japan have been declining slightly in recent weeks. Nevertheless, stocks of the device are likely to run out as the company limits production.
“The white model was gone two weeks ago and we just sold our last black model in stock,” said the chief of the videogame floor at a major electronics store in Tokyo. “Our central purchasing department warned us we wouldn’t get any for now because the item is simply not in distribution channels.”
Reply With Quote
Originally Posted by Rudy
Bookmarks