The Penguins started having players deliver season tickets to a few lucky season ticket holders a few years ago. I have been surprised that other teams (in any sport) haven't followed suit.

You may know about the first time they did this and Crosby visited one lady who responded to him asking if she thought they'd win the Cup by telling him "not this year, but next year." That year the Pens lost in The Finals to Detroit. The following year, when they won (as she predicted) Crosby returned to her home with the Cup. Good stuff.

Here's an article and video about this year's event.

http://www.pittsburghlive.com/x/pitt.../s_699003.html