I don't think you need to have low expectations, but I think people need to avoid guessing too much on unannounced features (keeps them from an open mind when feature is announced and may even disappoint them if feature is unrelated to guess, no matter how cool it is) and routinely review all of the game's features.
Basically, pretend it's December 2009 and you were told that NCAA 11 would have this list of features & improvements - would you be pleased? Would you take it? I think sometimes leading up to a game's release people overlook what's been announced and keep hitching their wagon to unannounced aspects, basically overlooking and forgetting what's been announced prior which leads to them downplaying additions.
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