Nebraska’s athletic department has requested Fox Sports stop running a 30-second ad as part of the network’s promotion of its new TV contract with Big Ten football.

NU athletics didn’t have prior knowledge of the promotion’s content, said a Nebraska athletic department spokesman, and has requested Fox no longer run the promotion. Once the season begins, Fox will use more straightforward promotions for upcoming games.

“It’s not really the direction we want the brand to go in,” said David Witty, senior associate athletic director for marketing and communications. Witty said Nebraska is happy to collaborate with Fox on promotional ideas in the future. Witty said he doesn’t think the ad will run on TV, but it lives on Twitter.




I thought it was funny/cool, but the Ath Dept seems pretty strict on making sure the brand never comes across that way.