Roy Harvey, the new NCAA Football Executive Producer, has posted a blog discussing the 'new game plan' he and the team have for the storied franchise this season. This year's title focuses on three aspects: Core Experience, Authenticity, and Innovation.

"Before officially taking the helm I had a number of weeks to prepare and transition from my old gig. The previous NCAA Football 10 team was still wrapping things up so it gave me time to do a lot of research. I spoke to everyone on the team, reviewed our metrics, read the game reviews, forums posts, blogs, the love letters, the hate mail, and even watched a few poignant YouTube videos created by our most passionate fans. And while it's clear we did get a lot of things right, we also recognize we have some work to do to take this game from good to great," said Harvey. ...