I think practically every game plans on there being at least one patch. Especially games that can't / don't want to move their release date.
You have heard of the MLB 2k series, right? That "killed" in another way. NCAA College Football 2k sucked. The NHL series drove the NHL 2k series into submission too. 2k has consistently gotten only one sport right: basketball. Now, maybe if they went all in, assembled the greatest football staff ever, and put every penny they could into making a football game, then they could knock Madden or NCAA off their respective pedestals. But 2k hasn't shown an ability to compete, over the long-term, with EA Sports in anything other than basketball.
EA Sports might not be in business ten years from now. But it won't be because of 2k. Or probably competition at all.
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