Lowe's has announced a collaboration with EA SPORTS that will see the company featured in College Football 26, Madden NFL 26, and EA SPORTS FC 26.

Via press release: In EA SPORTS College Football 26, Lowe's will be featured on the broadcast overlay of the popular Stadium Pulse placement. The Stadium Pulse dynamically showcases and builds crowd excitement as gameplay improves, drawing meaningful parallels to the passion homeowners feel when enhancing their own spaces with Lowe's.

Some in the community have taken this partnership to imply that College Gameday will not be in College Football 26 since it's corporate sponsor is Home Depot, a direct competitor of Lowe's.

Read the full press release here.