An excerpt:

But after interviews with more than 10 inside sources -- including those in the video game industry and executives at schools -- as of now there is no traction on EA making a new college game.

There are several reasons for this.

In order to make a game worth buying, EA is going to have to use the players' likenesses again. What the structure for payment would be is unclear because the settlement is one for past use, not a guide for the future.

Also, the settlement which produced roughly $1,000 per player was for that class (football and basketball players in that time frame). It's certainly up for debate whether any royalty generated and distributed -- as of the last agreement, around $10 million total went to schools -- would have to be distributed to all student athletes, which significantly lowers the individual payout each athlete would get.

Several athletic department sources suggested that the lack of an NCAA football game in particular has been detrimental to the sport, as young players have had to gravitate to other games. One AD wondered aloud whether schools would be willing to forgo their royalties and put the money into getting a game back on the shelves. He wondered how many kids have started watching European soccer games instead of college football on Saturdays as a result of playing EA's FIFA game.

That idea, at least initially, has been shot down because there is still concern about the prospect of being sued. The schools and EA would have to be indemnified against any lawsuit in order to move forward with that plan.


Courtesy: ESPN