I agree. The license is so important here. Even if the game is awesome, great gameplay, customization, & sweet feature set, etc. no license means it sells a fraction of what it would with the NFL attached.
Re: the Microsoft tweet - some EA guys were also at Microsoft this week, so I think there was an event for some of MS' partners. I having a difficult time finding out details on the event as I don't think it was a marketed/publicized event.
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