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Thread: NPD August 2018

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  1. #1

    NPD August 2018

    Thanks to the NPD Group for the breakdown.

    Here are the numbers for August 2018:
    Total: $796 million (up 26 percent from $634 million in August 2017)
    Hardware: $214 million (up 28 percent from $168 million)
    PC and console software: $330 (up 16 percent from $285 million)
    Accessories: $251 million (up 39 percent from $181 million)
    August 2018 spending across video game hardware, software, accessories and game cards grew 26 percent when compared to a year ago, to $796 million.

    Year-to-date spending across video game Hardware, Software, Accessories and Game Cards is up 17 percent when compared to the same period a year ago, to $7.5 billion. Growth has occurred across all categories of spending, with Accessories & Game Cards driving the largest dollar growth.

    SOFTWARE

    Dollar sales of Console, Portable and PC Games Software reached $330 million in August 2018, 16 percent higher when compared to a year ago. Year-to-date software spending is up 6 percernt versus year ago, to $3.1 billion.

    Madden NFL 19 was the best-selling game of August 2018: Launch month sales of Madden NFL 19 are the highest achieved since the launch of Madden NFL 13. Since 2000, Madden NFL Football has been the best-selling game of August every year, with the exceptions of 2011 and 2012, when Madden NFL launched in the September tracking period.

    Grand Theft Auto V ranked as the fourth best-selling game of August 2018 and is now the fifth best-selling title of 2018 year to date: August marks Grand Theft Auto V's 60th month in market, and is the 59th month Grand Theft Auto V has appeared on the best-sellers chart. Grand Theft Auto V remains the best-selling game in tracked history.

    Monster Hunter: World returns to the best-sellers list in August driven by the release of the PC version on August 9th: Monster Hunter: World was the second best-selling game of August and remains the third ranked best-selling game of 2018.

    Call of Duty: Modern Warfare 2 returns to the monthly best-sellers list in August, driven by sales of the Xbox 360 version: The title was added to the Xbox One Backward Compatible Game Library on August 28th, propelling the title up to number 8 on the August best-sellers chart. Call of Duty: Modern Warfare 2 finished July 2018 as the 321st best-selling game of the month.

    Tom Clancy's Rainbow Six: Siege climbed the chart from the 9th ranked position in July to become the third best-selling game of August: Performance was driven by the free play period that ran August 16-20 in conjunction with the Six Major Paris 2018 Esports tournament and associated retail and digital promotion.

    Electronic Arts is the top-selling Full Game software publisher of August: Nintendo retains the top-selling publisher ranking for 2018 year to date.

    HARDWARE & ACCESSORIES

    Hardware spending in August 2018 grew 28 percent when compared to a year ago, to $214 million. PlayStation 4, Switch, Xbox One and Plug N Play devices such as the NES Classic Edition all posted year-on-year gains.

    For the 2018 year-to-date period, hardware spending has increased 22 percent to $2.1 billion. Spending gains for Xbox One, PlayStation 4 and Plug N Play devices such as the NES Classic and SNES Classic have driven growth. Hardware spending remains at its highest level achieved since 2011.

    Nintendo hardware unit and dollar sales are at the highest year-to-date totals since 2011. The Nintendo Switch Neon Red/Blue Joy Con 32GB is the year's best-selling hardware item in both unit and dollar sales.

    Year to date, Sony's PlayStation 4 remains the best-selling console hardware platform in both units and dollars.

    August 2018 dollar sales of Plug N Play consoles grew by a factor of 21x when compared to a year ago, and are now up over 400 percent year to date. The NES Classic Edition is the year's best-selling Plug N Play console in units, while the SNES Classic Edition leads in dollar sales.

    Accessories Roundup: Total spending on Accessories and Game Cards grew 39 percent in August 2018 when compared to a year ago, to $251 million. This represents a record high for an August tracking period.

    Year to date, Accessories and Game Card spending has grown 33 percent when compared to a year ago, to $2.3 billion. This is also an all-time high, significantly exceeding the $1.7B generated in the 2017 year-to-date period.

    Game Card spending continues to set records. Unit sales of Game Cards are up more than 50 percent in the year, while dollar sales growth exceeds 40 percent.

    RANKINGS
    Physical and Full Game Digital for publishers in the Digital Leader Panel, ranked on dollar sales

    Madden NFL 19 ^
    Monster Hunter: World
    Tom Clancy’s Rainbow Six: Siege
    Grand Theft Auto V
    Mario Kart 8*
    Naruto To Boruto: Shinobi Striker
    God of War
    Call of Duty: Modern Warfare 2
    The Legend of Zelda: Breath of the Wild*
    Super Mario Odyssey*
    Minecraft
    Crash Bandicoot: N. Sane Trilogy
    Far Cry 5
    Monster Hunter: Generations Ultimate*
    Call of Duty: WWII
    Mario Tennis Aces*
    Overwatch ^
    Lego The Incredibles
    We Happy Few*
    The Crew 2

    * Digital sales not included
    ^ PC digital sales not included


    Xbox One
    Madden NFL 19
    Tom Clancy's Rainbow Six: Siege
    Grand Theft Auto V
    Playerunknown's Battlegrounds
    Crash Bandicoot: N. Sane Trilogy
    Overwatch
    Naruto To Boruto: Shinobi Striker
    Far Cry 5
    Call of Duty: WWII
    Star Wars: Battlefront II 2017

    PS4
    Madden NFL 19
    God of War
    Naruto To Boruto: Shinobi Striker
    Grand Theft Auto V
    Tom Clancy's Rainbow Six: Siege
    Horizon Zero Dawn
    Detroit: Become Human
    Far Cry 5
    MLB 18: The Show
    We Happy Few*

    Switch

    Mario Kart 8
    The Legend of Zelda: Breath of the Wild
    Super Mario Odyssey
    Monster Hunter: Generations Ultimate*
    Mario Tennis Aces
    Octopath Traveler
    Splatoon 2
    Donkey Kong Country: Tropical Freeze
    Captain Toad: Treasure Tracker
    Minecraft

    Year To Date

    Far Cry 5
    God of War
    Monster Hunter: World
    Madden NFL 19^
    Grand Theft Auto V
    Call of Duty: WWII
    Dragon Ball: Fighterz
    Mario Kart 8*
    NBA 2K18
    Super Mario Odyssey*

  2. #2
    Just imagine of they had GTAV on the best selling console this month, The Switch. You could been a contender for top spot Rockstar. Far Cry 5 still the top selling game YTD. Enjoyed the game but all the three of the DLC's were not good at all. The Zombies being the worst of the batch and the one I had the highest expectations for.

  3. #3
    Heisman Rudy's Avatar
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    I guess football isn't dead after all.

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