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There's some speculation this mode resembles The One in NBA LIVE 18 where you can play NBA games as well as Pro-Am & MyPark (pick-up) games.
Also, a reportedly leaked image has given credence to rumors this could be a somewhat 'open-world' mode:
My guess is that similarly to MyPark in the past, you can walk around or to different venues to begin games. I doubt it is truly 'open-world' as some are hoping/thinking.
We will update/add mode and event news/info here as it becomes available throughout the day.
In #NBA2K18, you don't just play the game... you live it. Are you ready to #RunTheNeighborhood? pic.twitter.com/QPkqqBSso7
— NBA 2K (@NBA2K) August 31, 2017
You can't escape him.
He's everywhere #NBA2K18 pic.twitter.com/rVpKk2vdxo
— mattbertz (@mattbertz) August 31, 2017
2K is all-in with Lavar Ball.