NBA LIVE 18 Unveils LIVESTRIKE

Introducing EA SPORTS NBA LIVE LIVESTRIKE, the most exclusive form of content releases in NBA LIVE. Unlike traditional content or game updates, a LIVESTRIKE is an unannounced content drop containing rare Live Event challenges, premium in-game apparel, shoes, traits, and more. A LIVESTRIKE is available for limited time and in limited quantities, so keep an eye out for news regarding the latest drops across official NBA LIVE channels.

BALL IN LIVE EVENTS

Be on the lookout for live events that feature new gameplay, added venues, and limited-time rewards – but don’t wait to play, as they won’t be around long.

UNLOCK EXCLUSIVE GEAR

Complete events to stay fresh with in-game jerseys, hoodies, shorts, sneakers, and more from the hottest brands on the planet.

YOUR GAME, YOUR STYLE

UNDEFEATED - NOV 14 - NOV 21

Undefeated keeps Los Angeles ballers laced up with some of the most legendary collabs of all time.

BAPE - NOV 28 - DEC 5

Rock this Japanese staple that has defined streetwear for decades.

PINK DOLPHIN - DEC 5 - DEC 12

Left-coast swag and bold designs keep this gear in demand.

So instead of getting a good update for roster edits or Play Now games we don't get an updated roster and are rewarded with a virtual clothing store? So disappointed in the direction this game has gone.

I don't mind such features as this, but do find it disappointing it seems the traditional NBA gameplay & features are being cast aside.

The roster lady from last year is back from maternity leave and tweeted she was working on a big roster update. We'll see...she would now make at least the third person to work on them this year. Some stability and focus in this area would help.