NASCAR Heat Evolution developer & publisher Dusenberry Martin Racing has announced that it is rebranding to 704Games. Along with the name change, the company has hired Paul Brooks as CEO. Brooks is a former senior vice president of NASCAR and president of NASCAR media group. In 2016 he became an investor in DMR and serves as Chairman of the Board.
704Games will be releasing a NASCAR mobile racing game this spring and a sequel to the console version of NASCAR Heat Evolution this fall.
An excerpt from the press release:
Digital games publisher and developer Dusenberry Martin Racing announced today its rebranding to 704Games. The new name pays homage to its founding city of Charlotte, North Carolina, while reinforcing the company’s commitment to creating fun and engaging video games.
“With decades of game development and publishing experience across our entire team at 704Games, there is tremendous opportunity for our future,” said [new CEO Paul] Brooks. “Not only will 704Games offer new platforms for fans to get in the action of their favorite sport and continue to help introduce fans to NASCAR with high-quality and innovative products, but we’re also developing areas to expand our gaming library to new places.”
704Games will continue to hold NASCAR’s exclusive console simulation-style video game license. The company will release its first NASCAR-branded mobile racing game this spring, as well as a much-anticipated sequel to its 2016 console game, NASCAR Heat Evolution, this fall.