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cdj
05-08-2017, 10:57 PM
https://c1.staticflickr.com/5/4159/33755025733_1b7eb12a76.jpg

Today, 2K Sports announced that Shaquille O'Neal will be the cover athlete for the Legend Edition and Legend Edition Gold versions of NBA 2K18. These two versions of the game will join the standard version of the title. The cover athlete for the standard version of the game has yet to be announced.

Each version of the game will come with perks, including some physical items for the legend versions. The MSRP for the standard version is $59.99, Legend Edition $99.99, and Legend Edition Gold $149.99 (http://amzn.to/2qXSoQC).

Last year, O'Neal's former Laker teammate Kobe Bryant was the legend cover athlete for NBA 2K17 and based on the announcement trailer it appears he will be involved the game's marketing plans again this year.

Continue on to see the announcement trailer.



https://www.youtube.com/watch?v=UCC6zNeTfHc

Rudy
05-09-2017, 04:05 AM
I can't believe how expensive some of the editions are.

cdj
05-10-2017, 09:28 AM
I can't believe how expensive some of the editions are.

Last year the versions went $60, $80, $100 so the Legend Edition went up 25% and the Legend Gold Edition 50%. I'm just not seeing the extra value over last year since the physical items would seem to be very inexpensive. Perhaps they stole a page from the Lavar Ball School of Marketing? Then again, if people actually pay for these - which many will - I suppose they can say it's simply supply and demand.

Rudy
05-10-2017, 02:09 PM
Side note. Didn't realize Shaq is only 45. He seems older.

cdj
05-11-2017, 03:30 PM
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I guess a $150 video game is OK, though? :hmm:

Papa LoneStar
06-13-2017, 06:25 PM
Very excited


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cdj
06-13-2017, 07:01 PM
Unfortunately, it appears NBA 2K18 will not be at E3.

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I'm surprised they haven't released a trailer or screens yet.

Escobar
06-13-2017, 09:33 PM
It's not like they really need to. Many people, including myself, will buy the game off of good faith. It's crazy how much they improve every year compared to Madden.

cdj
06-13-2017, 09:43 PM
It's not like they really need to. Many people, including myself, will buy the game off of good faith. It's crazy how much they improve every year compared to Madden.

That is a good point. It's one of the few franchises that can basically just announce the release date and sell a couple million copies without any major marketing efforts.

cdj
06-26-2017, 05:34 PM
First trailer/info coming tonight?

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cdj
07-26-2017, 09:34 PM
First MyGM & MyLEAGUE info coming tomorrow.