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View Full Version : New Logo/Branding Announcement for Mountain West Conference Today



Paakaa10
06-06-2011, 10:55 AM
Looks like the Big Ten and the Pac-12 aren't the only conferences getting new looks to their logos this season:


The Mountain West Conference loses Utah and BYU this season and will lose TCU next season. Meanwhile, Boise State joins the conference in 2011 and Nevada, Fresno State and Hawaii are on their way in 2012. Clearly, the time has come for the conference to re-think their brand and image.

On Monday the Mountain West Conference will unveil a new brand direction and conference identity. While a name change could be possible that remains uncertain. A new conference logo though appears to be a foregone conclusion. The conference's Twitter account has changed for the time being to a design that could be a hint of the next design. The design features cracks in a rock that appear to have a rough outline for what could be the conference's new logo.


http://cdn2-b.examiner.com/sites/default/files/styles/image_full_width/hash/fd/7a/fd7a460b6ed4e5fca20ffdf8ee6e6404.jpg

The conference continues to hope that they can make a push for an automatic BCS bid and will need a strong season in 2011 to further their case. Having TCU and Boise State helps but the rest of the conference leaves a lot to be desired following the departures of Utah and BYU. And keep in mind that TCU is leaving after this season. Despite what the conference is losing there is a growing amount of support to see the MWC obtain an automatic spot in the BCS.

But for now the conference is focused on their own image and not what everyone else thinks of them.

Mountain West Conference commissioner Craig Thompson will speak with the media at a press event to unveil the new conference identity and direction Monday, as well as conduct phone interviews later in the day. Thompson will speak with Examiner.com during the phone interview portion of tomorrow's schedule. Stay tuned for more information.

Link (http://www.examiner.com/college-football-in-national/mountain-west-conference-prepares-to-unveil-new-image)

JBHuskers
06-06-2011, 10:56 AM
Look out! It's about to break through the wall!!!!

Paakaa10
06-06-2011, 10:59 AM
Look out! It's about to break through the wall!!!!

Please, please, please (!!!) let it be a GRAPE KOOL-AID GUY!

Paakaa10
06-06-2011, 11:03 AM
According to the official Twitter account for the conference, the announcement will be coming at 11:45AM PT:


@TheMWC 11:45 a.m. PT on 6.6.11 at www.TheMWC.com and on @TheMtn. #mwc http://yfrog.com/73vl9oj
Link (http://twitter.com/#!/TheMWC/status/76774028718780416)

SmoothPancakes
06-06-2011, 11:05 AM
Yeah, I saw a teaser on the MWC website a couple weeks back about them announcing a new logo and everything. Completely forgot about it between then and today. :D

Paakaa10
06-06-2011, 01:50 PM
Crappy computer screencaps of the reveal:
http://pursuitofperfection10.files.wordpress.com/2011/06/mwcnew.png
http://pursuitofperfection10.files.wordpress.com/2011/06/mwnew2.png

Kinda looks like the Doctor Who logo to me.

SmoothPancakes
06-06-2011, 01:51 PM
What the hell is that? :smh: Good god, what is going on with these logos? The Big Ten, the Pac-12, now this? Did they all hire a bunch of people with experience in only MS Paint?

PeteyKirch
06-06-2011, 01:53 PM
It looks like the Dr. Who Tardis logo.

JBHuskers
06-06-2011, 01:54 PM
Look familiar?

http://t3.gstatic.com/images?q=tbn:ANd9GcTwlGNKiixUVcoOUnc_khbSYgl9XulPr duKueYknAVxRlGc9vYZjw&t=1

Paakaa10
06-06-2011, 02:25 PM
Better quality image from the MWC site:
http://grfx.cstv.com/photos/schools/mwc/sports/genrel/auto_action/6579061.jpeg

iBrandon
06-06-2011, 02:28 PM
Horrible.

cdj
06-06-2011, 02:29 PM
http://www.sunlync.com/images/mw_logo.jpg

Old Merchant Warehouse (http://merchantwarehouse.com/) logo

cdj
06-06-2011, 02:40 PM
Here's another (relatively) high-res shot of the logo (http://yfrog.com/5pfy7gfj).

JBHuskers
06-06-2011, 02:48 PM
I don't know if that logo and high-res fit in the same sentence :D

gschwendt
06-06-2011, 02:48 PM
Not a fan of extremely basic logos that I could create myself in 5 minutes. I don't mind the Pac-12 conference logo (the mountain/wave is at least unique)... it's the B1G and the MW logos that annoy me.

Tarhead10
06-06-2011, 02:58 PM
Wow....did they hire nickelodeon to do it...:D:smh:

CLW
06-06-2011, 03:17 PM
Well if that logo isn't in 12 NCAA Football 12 = WORST GAME EVA! :nod:

gschwendt
06-06-2011, 03:21 PM
Well if that logo is in 12 NCAA Football 12 = WORST GAME EVA! :nod:
I assume you mistyped so I fixed your post for you.

CLW
06-06-2011, 03:56 PM
I assume you mistyped so I fixed your post for you.

Nope. This logo is a bigger issue than even DREADS! :nod:

ram29jackson
06-06-2011, 04:32 PM
they shouldnt have wasted the time or money. At this rate,the conference wont exist in 5 years..Boise should have gone elsewhere too haha

SmoothPancakes
06-06-2011, 05:13 PM
they shouldnt have wasted the time or money. At this rate,the conference wont exist in 5 years..Boise should have gone elsewhere too haha

Honestly, with the way that logo looks, I don't think they spent any money on it. Just time.

cdj
06-06-2011, 05:15 PM
It looks like the Dr. Who Tardis logo.

I didn't know what that looked like, so I had to Google it....good call on the comparison:

http://fc00.deviantart.net/fs70/i/2010/164/f/8/Doctor_Who_2010_Tardis_Logo_by_Android18a.jpg

cdj
06-06-2011, 08:09 PM
More from the company that made the logo (http://savacoolsecviar.com/work/savacool-secviar-tapped-for-new-mountain-west-conference-logo)

gschwendt
06-06-2011, 08:15 PM
More from the company that made the logo (http://savacoolsecviar.com/work/savacool-secviar-tapped-for-new-mountain-west-conference-logo)
So you're saying they love to mimic other logos eh?

gschwendt
06-06-2011, 09:15 PM
Apparently they didn't like the mock-ups being out there for the public... they've pulled them down now.

JeffHCross
06-06-2011, 09:47 PM
Kinda looks like the Doctor Who logo to me.

It looks like the Dr. Who Tardis logo.
Yes.

Paakaa10
06-06-2011, 09:54 PM
Horrible quote from the "Sign On San Diego" write-up (http://www.signonsandiego.com/news/2011/jun/06/mountain-west-conference-rebrands-itself/) of the re-branding here:


Thompson said the old MWC logo was “confusing” and “very busy” with the word “West” dwarfed underneath the word “Mountain” and a mountain range. The league's old slogan -- "above the rest" -- also was a nod to member teams that played at high altitude. By contrast, the new logo gives equal placement to the “Mountain” and “West,” reflecting the addition of western schools Hawaii and Fresno State. It also looks the same upside down or right-side up.

“The old logo was very mountain-centric,” SDSU President Stephen Weber said. “This gives equal billing to west.”

And bad news about what it costs:


Thompson said the rebranding cost roughly $250,000, including the logo and media campaign.

“We’re going to put it everywhere,” Thompson said of the logo. That includes uniforms and playing surfaces.

JeffHCross
06-06-2011, 09:56 PM
"It looks the same upside down and right-side up" should never, every, ever be a "good" thing about a logo.

Unless it's a circle. With no logo. Just a colored circle.

Paakaa10
06-06-2011, 10:01 PM
Informal Poll (since I can't add it in officially)

Which is better?

http://bcsknowhow.com/wp-content/uploads/2010/07/mountain_west_logo_feature.gif http://img205.yfrog.com/img205/6742/fy7gf.jpg

JeffHCross
06-06-2011, 10:06 PM
100% the original logo.

Make that 200%.

Make that infinity.

illwill10
06-06-2011, 10:07 PM
Informal Poll (since I can't add it in officially)

Which is better?

http://bcsknowhow.com/wp-content/uploads/2010/07/mountain_west_logo_feature.gif http://img205.yfrog.com/img205/6742/fy7gf.jpg
I like the older one way better.
know this might seem crazy, but this might make me want to play as a Mountain West team. I hope it didnt make it in.

Paakaa10
06-06-2011, 10:20 PM
Sweet; it would appear that a helpful mod added a poll. Feel free to use that; pretty sure I know which will be more popular though.

souljahbill
06-06-2011, 10:22 PM
LOL! MW can be anything. How is that branding? That logo can mean Modern Warfare.


Sent from my iPhone using Tapatalk

Paakaa10
06-06-2011, 10:31 PM
As if the logo design itself isn't bad enough, it's going to be very awkward after this season when TCU leaves the MWC for the Big East and no teams left in the MWC have purple in their color schemes. It'll be like the MWC is pining away for their departed Horned Frogs.

steelerfan
06-06-2011, 10:42 PM
Yeah, my first thought (after getting over how lame the logo is) was, "why the hell are they using TCU's colors"? So much for re-branding.

illwill10
06-06-2011, 10:44 PM
LOL! MW can be anything. How is that branding? That logo can mean Modern Warfare.


Sent from my iPhone using Tapatalk

It does looks like a bad company logo from the 80s-90s.
I dont/kinda want to see how this would look on a jersey

ram29jackson
06-06-2011, 10:54 PM
Honestly, with the way that logo looks, I don't think they spent any money on it. Just time.

the sad truth is..someone got alot of money for that..I'm always interested when a new sports or helmet logo comes out, who is the person that made it ?

ram29jackson
06-06-2011, 10:57 PM
Yeah, my first thought (after getting over how lame the logo is) was, "why the hell are they using TCU's colors"? So much for re-branding.

everyone uses red or blue..just trying to find a way to be different...purple mountains majesty's...

Pig Bomb
06-07-2011, 06:43 AM
wow that is a terrible logo....looks like a construction company logo or something...a perspective block logo...been done a quadrillion times....hope they didn't pay money for that design!

Jayrah
06-08-2011, 01:32 AM
Well if that logo isn't in 12 NCAA Football 12 = WORST GAME EVA! :nod:

I always get a SERIOUS kick out of your posts when you put WORST GAME EVA! in them. I laugh so hard and nobody is even around me! :D

Jayrah
06-08-2011, 01:39 AM
I'll be honest. Against a WHITE background that MW looks simply awful. However it might not look bad against...say that grey wall bg from the very first post with "join us" in the middle. I think the MW in the middle of the wall or coming out of a Mountain or with mountains on either side or something would be a lot better, and maybe even cool. How can they say that the original Mountain West was confusing though? It seemed pretty straight forward to me!

jaymo76
06-09-2011, 12:55 AM
Really think the NEW Mountain West logo should be...................WAC...