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View Full Version : EA SPORTS planning 'persistent' gamer profiles across its titles, all of EA to follow



cdj
04-07-2011, 08:59 PM
"Today we're looking at a seamless experience across all our franchises." EA Sports president Peter Moore made this remark while outlining the label's future today during the MI6 video game marketing conference in San Francisco. "Regardless of where you are, what platform you have, what game you're playing, that you're constantly connected," he said, adding that he sees EA Sports games of the future being "connected experiences that recognize users and reward them for playing multiple games."

The concept itself certainly isn't new, but EA's take on "persistence" (aka cloud data) sounds promising. "We recognize [players] -- that's the persistence -- and their presence there gets its achievements and carries them from iteration to iteration," said Moore. "It's no longer 'buy Madden 11 and then buy Madden 12 and start from scratch,' it is 'take everything that you've done and migrate it and move it along.'"

Moore stopped short of naming which titles will usher in this new dynamic for his brand, but did say it's not far off -- and doesn't just encompass EA's sports label. "It's not far away. It's certainly within [our] grasp," Moore said, explaining that "this is how we envision the future of our industry, and this is how we at EA Sports individualize and personalize this as the future of our brand and ultimately the future of what Electronic Arts as a whole is going to do across all of its titles."

Courtesy: Joystiq (http://www.joystiq.com/2011/04/07/ea-sports-planning-persistent-gamer-profiles-across-its-titles/)

Paakaa10
04-07-2011, 09:04 PM
Seems like this is already in place to a certain degree; at least with the Tiger Woods PGA TOUR series. Typically you can carry over XP from year to year for the benefit of your new created golfer.

Used to be in the Madden NFL series that "points" earned from title to title would transfer to some degree year over year; but that was back when you could unlock certain things in the game without micro-transactions.

JeffHCross
04-07-2011, 11:19 PM
Used to be in the Madden NFL series that "points" earned from title to title would transfer to some degree year over year; but that was back when you could unlock certain things in the game without micro-transactions.EA "Bio" I believe it was called, yes? Wasn't just Madden -- it was across all EA Sports platforms. It would make a lot of sense for them to go with some level of persistence across all EA titles, not just EA Sports. Reward us for brand loyalty, not title loyalty.

As for the premise of not starting from scratch in Madden 12 ... yes, please. I've been asking for some way to port rosters/teams/dynasties from one version to the next for ... oh, about as long as the series has been around.